Client
As the USA's oldest clothing retailer Brooks Brothers is an institution that has shaped the American style of dress. Brooks Brothers operates 180 stores in the USA and another 100 around the world.
Objective
To produce detailed product range and assortment strategies, store plans and layouts to ensure the successful launch and development of the Brooks Brothers brand in the UK.
Approach
Numensa worked closely with the UK management team and the design and buying teams in the USA to select the right product and also develop new product for the UK market.
Numensa also worked with the US production teams on the appropriate supply chain for the UK product.
Working at the earliest planning stage Numensa developed store layout plans in conjunction with the UK and US management teams.
Result
The first Brooks Brothers UK store opened successfully in the City of London in the Autumn of 2005 followed by the Flagship Regent Street store in the summer of 2006.
Client said
"Mark's professionalism, knowledge and experience were a major factor in the successful launch of Brooks Brothers in the UK"
- MD Brooks Brothers UK
